October 31, 2023
Following up after a guest’s visit to your church significantly impacts their decision whether to return, so it is vital that we follow up effectively. Knowing how to do that isn’t always intuitive. Guests return …
October 17, 2023
Where have all the volunteers gone?! We’ve all been asking that question. When the Covid pandemic caused shutdowns across the country, people who had been serving regularly for years suddenly found themselves with no volunteer …
October 3, 2023
After learning about my role at the church, someone recently said, “I could never be in fundraising; you must love asking people for money!” My response surprised them: “My goodness no, I don’t love asking …
September 11, 2023
First-time guests are critically important to a church’s vitality. Having first-time guests on a regular basis is a sign that your church is active and is reaching new people. But the most important metric isn’t …
August 29, 2023
Fall is a wonderful time of year, as we embrace a new season and look to reach and connect with families in and around our churches. Here are a few practical ideas for you to …
August 14, 2023
In 2009, I was working for a small publishing company in Kansas City. I remember releasing 50-60 new books each year! My marketing team of only three people felt overwhelmed with the different strategies needed …
July 31, 2023
A small group leader recently told me how her group was going. Like so many others, she shared that the early stages of her group were most impacted, not by the content of the lesson, …
July 17, 2023
We live in an increasingly digital age, and the future growth of our churches depends on the effectiveness of our digital communication strategies. One of your most important digital communication tools is your website, but …
July 3, 2023
The Church is God’s chosen instrument to bring hope and healing to a broken world. To be the most effective instrument, we must be able to communicate clearly and effectively in an increasingly digital world. …
June 20, 2023
The world needs your church. Why? Because the world needs to experience God’s love. We worship a God who uses churches to bring hope and healing to a hurting and broken world. The world needs …